Overview of Intellectual Property

 

MERE IDEAS...

are not protectable intellectual property. On the other hand, certain expressions of ideas can be protected by PatentsTrademarksCopyrights and/or Trade Secrets.

PATENTS...

protect "useful things" or methods of doing something. There are three main kinds of patents:

Utility Patents cover "inventions"  - new, novel, and nonobvious machines, articles of manufacture, methods of doing something, chemicals or DNA sequences or methods of its use, products of genetic engineering, or improvements to any of these things.

Plant Patents may be granted to anyone who invents or discovers, and asexually reproduces, a new variety of certain kinds of plants. (Note that other kinds of plants, especially those altered by genetic engineering, may be protectable under utility patents).

Design Patents cover the ornamental appearance of a useful device but not its function. For example, the body shape of a Porsche "Targa" automobile and the case of the IBM Selectric® typewriter were the subject of design patents.

TRADEMARKS...

protect the name, or a slogan or phrase, or some other symbol or design (sometimes called a "logo") that represents the source of a product or service. Sometimes the appearance of a product or its packaging can be considered a trademark (often called "trade dress"). For example, the name "Coca-Cola®", or the shape of a Coke® bottle are registered trademarks. In rare instances, other things, such as: sounds (Tarzan's yell or the MGM lion's roar), a sequence of notes (the NBC chimes), a piece of music (the Harlem Globetrotter's "Sweet Georgia Brown" or the Lone Ranger theme), colors (pink Fiberglas® insulation),  or even fragrances (a floral scent applied to Clarke thread), may be registered as trademarks. 

COPYRIGHTS...

protect works of authorship, composition, or artistry. Copyright covers books, sculptures, paintings or photographs, computer programs, architectural works, movies and records, musical compositions, etc. In the case of musical recordings, the copyright may extend to the music itself (tune and lyrics) and the recording of the performance.

TRADE SECRETS...

protect secrets used in business - for example, the method of making a product, the ingredients that go into a product, customer or prospect lists, any fact that, if known, would give your competition an advantage. The inner workings (algorithms, source code) of computer programs are often protected as trade secrets. The formula for Coca-Cola® is a famous example of a trade secret.

 

A single product is often eligible for more than one of these forms of protection. For example, the IBM Selectric® typewriter had a design patent on its shape and a utility patent on its mechanism. Furthermore, the name Selectric® is a registered trademark of IBM, and if the typewriter were microprocessor controlled, the programming could be protected by copyright, or considered a trade secret. Please contact us to help you navigate this intricate field of law and to help you determine what kind of intellectual property protection fits your individual situation.


 

**Special notes on COMPUTER SOFTWARE: The degree to which software is patentable has evolved over the years.

**Special notes on DOMAIN NAMES: 

If you have a question about a conflict involving a domain name, please contact us by e-mail.

 


Last updated: Thu, 11 Sep 2025